White paper
Rumba is a consumer wallet with an assistant that arranges things, built on a spending-rules layer the assistant cannot alter. This paper sets out the market, the architecture, the regulatory route and, deliberately, everything we have not yet proven.
Rumba has not launched. It is not a bank, not an e-money institution, and not authorised or regulated by any financial authority anywhere. It holds no customer money. No account can be opened.
No legal entity has yet been incorporated to operate it. No licensed sponsor, card issuer or safeguarding institution has been appointed. No commercial partnership has been signed. Nothing described in this paper exists in production. Mbanq supplies technology, not a licence, and no arrangement with Mbanq confers regulated status.
Version 2 of this paper was a marketing document. It described an ambition as though it were a product, carried claims it could not support, and asked the reader to take a great deal on trust. This version is written for people who will check.
Commercial detail, including the raise, use of funds, unit economics and projections, is not in this document. It is in a separate confidential investor deck available on request from adam@rdbnk.com.
Software has learned to shop. It has not learned to be trusted with money, and the industry knows it.
Through 2025 and 2026 the payments industry built rails for autonomous spending. Mastercard launched Agent Pay. Google published the Agent Payments Protocol with a large partner group. Visa began tokenisation for agent-initiated purchasing. Stripe previewed machine payments. The x402 extension shipped for stablecoin settlement. Fiserv released an agentic operating system to banks.
A gap remains in the middle of all of it, and it has a name: Know Your Agent. Every serious framework converges on the same four requirements.
That is a parental controls specification. The capability agentic commerce is missing is the capability a bank for young people has to build in order to exist at all.
Separately, and more immediately, a specific group of people is badly served by existing accounts: young adults who move money across currencies, who transact constantly in small amounts, and who spend a meaningful part of their week on administration a competent assistant could absorb. Booking, comparing, chasing, rebooking, splitting, remembering.
Existing products solve one half or the other. Multi-currency wallets move money well and do nothing else. Assistants can plan a trip and cannot pay for it. Nobody has built the connective layer, because the connective layer is the part that is dangerous.
Every figure in this section is sourced, and where a number is our own estimate it is labelled as such. Figures we cannot source have been removed.
The realistic long-run market is consumer current accounts and wallets for people aged 18 to 35 in the UK and EU, plus the emerging market for delegated-authority payment controls. We do not have a defensible single number for the second and will not invent one.
The UK launch cohort is people aged sixteen and over with genuine cross-border money movement, weighted towards students and early-career workers. The clearest measurable population inside that is international students.
| Measure | Figure | Source |
|---|---|---|
| Students enrolled at UK higher education providers, 2024/25 | 2,863,180 | HESA |
| International students in UK higher education, 2024/25 | 685,565 | HESA |
| International students as share of total | 24% | House of Commons Library |
| New international entrants, 2024/25 | 404,555 | HESA |
Sources: HESA, Higher Education Student Statistics UK 2024/25, published 27 January 2026. House of Commons Library briefing CBP-7976.
International student numbers fell 6.1% year on year, the second consecutive annual decline, driven largely by visa policy. We note this because it cuts against us. The cohort is real and large, but it is not growing, and a plan that assumes tailwind here would be wrong.
Our own estimate, not a sourced figure: a credible pilot is 1,000 activated users in year one, and a defensible Series A case is roughly 25,000 activated users in the UK cohort. Those numbers are targets to be tested, not projections.
Earlier versions of this paper referred to a $385 billion gaming community. That figure was not sourced and we cannot substantiate it. Newzoo, the most widely cited industry source, forecast the global games market at $188.8 billion for 2025, and reported $201.6 billion on final 2025 figures after a methodology revision. Roughly half what we previously claimed.
Gaming remains a relevant cultural context for the brand and a plausible later integration. It is not a market we are sizing a business against, and console and storefront integration has been moved to long-term roadmap.
Sources: Newzoo Global Games Market Report 2025; Newzoo quarterly update reported June 2026.
Version 2 claimed no bank is built as a community and framed youth accounts as basic holding products. That was too absolute and it invited an easy rebuttal. Rumba enters a populated market and will be compared feature by feature.
| Provider | Multi-currency | Rewards | Assistant | Enforced mandate | Under 18 |
|---|---|---|---|---|---|
| Revolut | Yes | Partial | No | Basic limits | Yes |
| Monzo | Partial | No | No | Basic limits | Yes |
| Starling | Partial | No | No | Basic limits | Yes |
| Wise | Yes | No | No | No | No |
| GoHenry, Rooster Money | No | Chore-based | No | Parental only | Yes |
| Agentic business banks | Partial | No | Yes | Emerging | No |
| Rumba, planned | Yes | Merchant-funded | Yes | Deterministic | Deferred |
Incumbent limits are configuration inside an app. What we are describing is a policy service that sits outside the application and outside the model, where every rule is a signed, versioned, revocable object and every decision is logged in a form that could be handed to a regulator. That is difficult to retrofit into a product where the rules live as database flags, and it is the only part of this business that is not purchasable.
Our bet is that incumbents will optimise an assistant for engagement, and that the winning product for money is optimised for provable restraint. We may be wrong about that. It is the central strategic assumption of the company and it is stated here so it can be argued with.
One country, one cohort, one product. Everything else is roadmap.
Version 2 described a product for teenagers, young adults, gamers, musicians, athletes, creators, entrepreneurs and parents, across two countries, with a marketplace, a community, an education platform, credit, lounges and a future digital asset. Each of those is difficult and several are separately regulated. Attempting them together is the most likely way this fails.
| Decision | Choice | Reason |
|---|---|---|
| Jurisdiction | United Kingdom | One regulator, an established e-money sponsor market, and the founder holds UK citizenship. Dubai remains a long-term market, not the launch one. |
| Cohort | 16 and over | Sixteen is the age at which a person can hold an account in their own name in the UK without a parent or guardian as account holder, which removes the parent-controlled product from the critical path. |
| Product | Multi-currency wallet, card, assistant | The smallest thing that demonstrates the thesis and can be charged for. |
| Model | E-money via licensed sponsor | Own authorisation is a later, separately capitalised undertaking. |
| Tier | Age | What it includes | When |
|---|---|---|---|
| Junior | 13 to 15 | Opened and controlled by a parent or guardian. Spending limits set by the adult, no credit, no digital assets, no open marketplace or member chat. | Later release |
| Member | 16 to 17 | Wallet, card, multi-currency, assistant and permission engine in the member's own name. Credit and digital assets switched off. Lower ceilings. Age-appropriate design applies. | Launch |
| Full | 18 and over | Everything above, plus eligibility for credit subject to affordability, and access to any future digital asset product if and when one is authorised. | Launch |
Sixteen is a meaningful line in the UK. It is the age at which a person can generally hold a payment account in their own name rather than as a beneficiary of an adult's account, which removes an entire parent-controlled product from the launch build.
Launching at sixteen does not remove child-protection obligations, and we will not pretend otherwise. Anyone under eighteen falls within age-appropriate design expectations. That means data minimisation beyond the adult standard, no behavioural advertising, no engagement mechanics designed to increase spending, transparent defaults set to the most protective option, and clear reporting routes.
What sixteen does remove is the parent-as-account-holder architecture, verified parental consent flows and the full safeguarding operating model that a thirteen year old requires. Those remain the reason the Junior tier is a later release.
Junior accounts for members aged thirteen to fifteen. The member marketplace. In-app chat. Console and storefront integration. Lounge access. Any tradeable digital asset. Each is a separate regulated or moderation problem and none is needed to prove the core idea works.
| Capability | Detail | Status |
|---|---|---|
| Multi-currency wallet | Hold, exchange and spend across a defined set of major currencies. The exact list depends on the sponsor and issuer. | In development |
| Virtual card | Issued on opening, added to Apple Pay and Google Pay | In development |
| Physical card | Delivery countries limited to those the issuer supports at launch | In development |
| Permission engine | Category, merchant, amount, velocity and daily controls, revocable in real time | In development, core IP |
| Assistant | Research, comparison, preparation and booking within mandate. Supervised mode at pilot. | In development |
| Calendar integration | Read and write, with explicit consent per action | In development |
| Peer-to-peer transfers | Saved contacts by default; new payees require approval | In development |
| Age tiers | Full account at 18. At 16 and 17 the same wallet, card and assistant with credit and digital assets switched off and lower ceilings. | In development |
| Split bill | Request and settle between members | Planned after launch |
| Merchant rewards | Merchant-funded points. Requires a contracted merchant network which does not exist. | Planned after launch |
| Financial education | Structured content, no live market data at launch | Planned after launch |
| Junior account, 13 to 15 | Parent-opened and parent-controlled. Requires a full safeguarding operating model. | Deferred to a later release |
| Marketplace, chat, gaming, credit, lounges | Each a separate regulated or moderation problem | Long-term vision |
Nothing in the right-hand column says "available". That is accurate and we would rather it read that way than imply otherwise.
This is the product. Everything else in this paper is a way of getting it into people's hands.
A mandate is a signed, versioned object created by the customer. It specifies the funding account, permitted categories, permitted merchants, a threshold below which actions execute without interruption, a band requiring explicit approval, an absolute ceiling, and velocity caps. It can be amended or revoked instantly, and every version is retained.
| Band | Behaviour | Authentication |
|---|---|---|
| Below the auto-execute threshold | Executes and notifies. Saved merchants and permitted categories only. | None. Pre-authorised by the mandate. |
| Between threshold and ceiling | Prepared, then stops. Nothing proceeds without the customer. | Strong customer authentication |
| Above the ceiling | Denied. The engine refuses. The assistant cannot proceed. | Irrelevant. Authentication cannot lift a ceiling. |
| New merchant, any amount | Requires approval regardless of band | Strong customer authentication |
An earlier version of our demonstration allowed a payment above the stated single-payment limit once the user passed Face ID and a passcode. That was incorrect and we have removed it.
Authentication proves identity. It does not grant authority. A limit that a passcode can override is not a limit, and a product that teaches customers otherwise has taught them the wrong thing about their own controls. Raising a ceiling is a separate, deliberate act performed by the customer in settings, effective going forward, never inside the flow of a purchase the assistant has just prepared.
For every action: what the customer asked for, what the assistant found and when, what it proposed, which mandate version was evaluated, what the engine decided and why, what the customer approved, what authentication occurred, what was charged and to whom. Retained in a form that can be reconstructed for a dispute or a regulator.
Keeping the model away from the ledger is necessary and nowhere near sufficient. An assistant can create liability long before money moves.
| Threat | What it looks like | Control |
|---|---|---|
| Prompt injection | A web page the assistant reads contains hidden text instructing it to transfer funds or disclose data | All retrieved content treated as untrusted data, never as instruction. Payment authority sits outside the model. Merchant allowlists. |
| Liability before payment | Reserving inventory, accepting cancellation terms, starting a merchant order | Explicit consent for any action that creates an obligation, whether or not money moves |
| Third-party contact | Messaging a person, emailing a venue, sharing a phone number | Never without a specific instruction. The customer sees the wording before it is sent. |
| Calendar mutation | Moving or cancelling an existing appointment to fit a plan | Read freely, write only with per-action consent. Never silently rearrange. |
| Repeat execution | A retry or refresh places the same order twice | Idempotency keys on every payment intent |
| Ignoring refusal | The customer declines and the assistant proceeds anyway | A negative instruction terminates the branch. Nothing is attempted afterwards. Tested explicitly. |
| Stale or invented prices | A recommendation based on a price that has changed | Source and timestamp attached to every quoted figure. Re-verified before the approval sheet is shown. |
| Account takeover | Someone gains the conversation channel | Possessing the conversation grants no payment authority. Authentication happens in the banking environment. |
| Ambiguity | An instruction that could reasonably mean two things | Ask. Where a dispute arises, escalate to a human, not to a model. |
For an agent that spends money, correctly obeying "no" matters more than sounding capable. An assistant that adds a reminder you declined is not being helpful, it is demonstrating that your instructions are advisory. We treat every such failure as a critical defect rather than a rough edge, including in demonstrations.
Insurance distribution is regulated. An earlier demonstration offered travel insurance as a casual add-on with no provider, eligibility, exclusions or demands-and-needs process. It has been removed and will not return until counsel and a licensed partner have approved the journey. The same applies to credit, investment products and currency services beyond the scope of the sponsor's permissions.
Version 2 described points earned on peer-to-peer transfers and on how long they were held, with a fixed value that was never stated, funded from a source that was never named. Each of those is a problem and together they are a serious one.
| Problem in version 2 | Resolution in version 3 |
|---|---|
| Points on peer-to-peer transfers | Removed. Two people can cycle money between them and manufacture rewards indefinitely. It funds nothing and invites collusion. |
| Points for duration held | Removed. A return for holding value over time resembles interest, which is a different regulated product and contradicts our own statement that points are not an investment. |
| Unstated point value | A fixed pence value will be published in the reward terms before any account opens. A reward with an undisclosed value is not a fixed-value reward. |
| Unnamed funding source | Merchant-funded only. A point is a share of commission a merchant has already paid. Rumba never issues a point funded from its own margin. |
| Unlimited life | 24-month expiry from issue, disclosed at the point of earning. |
| Breakage donated to charity | Unredeemed value is a liability on our balance sheet, not a windfall. The sustainability allocation is funded from net revenue as a defined line, not from customers' unspent rewards. |
A reward programme is a promise to hand over value later. Every unredeemed point is a debt. Programmes that issue points faster than the commission funding them arrives are borrowing from their own future, and the failure shows up as devaluation, which lands on the customers who trusted the programme most. Constraining issuance to earned commission means we cannot run away from ourselves.
No merchant network is contracted. Building it is the main commercial task before launch, and until it exists the reward programme cannot operate.
The website is a static build with no database, no login and no payment processing. It carries HTTPS, a content security policy, a referrer policy, framing protection and no third-party analytics or advertising. A responsible disclosure process is published at rdbnk.com/legal.html and in security.txt.
Independent penetration testing and a formal threat assessment will be completed before any regulated service launches, not after.
Rumba is unauthorised and carries out no regulated activity. This section describes how that changes, and what has to be true before it does.
| Question | Answer today |
|---|---|
| Operating legal entity | Not yet incorporated |
| Company number and registered office | None |
| Regulatory authorisation | None, in any jurisdiction |
| Launch jurisdiction | United Kingdom, intended |
| Licensed sponsor | Not appointed. In scope for the current phase. |
| Card issuer and BIN sponsor | Not appointed |
| Safeguarding institution | Not appointed |
| Customer money protection | E-money safeguarding, not FSCS deposit protection. To be disclosed plainly before any customer holds a balance. |
| Technology supplier | Mbanq, in discussion. Technology only, not a licence. |
| Regulatory counsel | Not yet appointed. Perimeter memo is the first legal instruction. |
| Complaints and dispute route | To be published with the sponsor's process before launch |
An assistant of this kind touches unusually sensitive material: voice, calendar, contacts, location, purchase history and inferred behaviour. That demands more care than a normal current account, not less.
Because the account opens at sixteen, some members are minors from day one. The following applies to every member under eighteen and is part of the launch build, not a later addition:
For members aged thirteen to fifteen the requirements go further: the parent or guardian is the account holder, consent must be verified rather than asserted, and a full safeguarding operating model with trained staff and escalation is needed. None of that exists today, which is why the Junior tier is a later release rather than part of the launch.
Lars Rottweiler is CTO and Co-Founder of Mbanq, the proposed technology supplier, and sits on Rumba's executive board. He is recused from board approval of any commercial terms involving Mbanq.
The audit of this project correctly noted that recusal is meaningless without someone independent to decide instead. No Mbanq contract will be executed until at least two independent directors are appointed and have approved the terms. That is a commitment, not an intention.
Combining operations and cyber security in a single COO role, as version 2 proposed, was a mistake and has been separated. A regulated payments business needs an accountable security owner distinct from the person running operations.
Months are from the close of the current funding phase. Each milestone lists what must be true first, because a roadmap without dependencies is a wish list.
| Milestone | Depends on | Target |
|---|---|---|
| Entity incorporated, counsel engaged, perimeter memo delivered | Funding | Month 3 |
| Regulated payments CEO appointed | Funding, entity | Month 3 |
| Sponsor and issuer term sheets signed | Perimeter memo, entity, credible leadership | Month 6 |
| Permission engine v1 in test | Engineering hires | Month 6 |
| Independent directors appointed | Entity, network | Month 7 |
| Core integration, KYC, AML, fraud vendors live in test | Sponsor contract signed | Month 9 |
| Merchant reward network, first cohort contracted | Demonstrable user base or credible launch date | Month 10 |
| Closed pilot, 1,000 users, assistant supervised | All of the above, penetration test passed | Month 12 |
| Public launch, one market | Pilot evidence, approved promotions, complaints process live | Month 18 |
| Junior tier, 13 to 15 | Safeguarding programme, verified parental consent, proven engine | Beyond month 18 |
| Own authorisation | Trading history, capital, separate raise | Not scheduled |
Month six is a stop point. If no sponsor term sheet is signed by then, the correct decision is to stop and return remaining capital rather than build a product that cannot legally operate.
| Risk | Severity | Mitigation |
|---|---|---|
| No sponsor will take an unproven team | Fatal | Month six is a hard gate. Experienced CEO hired first specifically to make us sponsorable. |
| Prompt injection causes a loss | Fatal | Model has no ledger access. Deterministic engine outside it. Allowlists, idempotency, hard ceilings. |
| Assistant creates non-financial liability | High | Explicit consent for anything creating an obligation, contacting a person or altering a calendar. |
| Founder inexperience in a regulated sector | High | Acting CEO by design. Regulated CEO is the first and largest hire. |
| Related-party conflict with Mbanq | High | Declared publicly. No contract before independent directors approve it. |
| No merchant network, so no rewards | High | Launch proposition must stand on the wallet and assistant alone. Rewards are additive, not load-bearing. |
| Incumbent ships an assistant first | Medium | Accepted. We compete on enforced restraint and auditability, not novelty. |
| Cohort shrinking, international student numbers falling | Medium | Acknowledged in section 03. Wedge is not dependent on growth in that population. |
| Assistant running cost scales with engagement | Medium | Deterministic flows for common intents. Model invoked only on free text. Per-customer ceiling. |
| Reputational damage from a demo mistaken for a product | Medium | Persistent labelling. Every claim status-marked. This section exists. |
| Rewards liability outruns funding | Medium | Merchant-funded only, issued post-settlement, 24-month expiry, no farmable routes. |
Rumba intends to direct a defined portion of net revenue to clean water work in Ghana. The founder has supported causes in West Africa since childhood and has met senior figures there who are supportive of the initiative.
Those are relationships and encouragement. They are not funding commitments, formal endorsements or delivery agreements, and version 2 of this paper allowed them to read as more than they were.
Illegal small-scale mining in Ghana, known locally as galamsey, has polluted major water bodies and taken agricultural land, and the Water Research Institute has warned about the consequences for Ghana's water supply. That problem does not depend on us for its seriousness.
Until those are agreed we will describe this as an intention. The allocation will be funded from net revenue as a defined cost line, not from unredeemed customer rewards, for the reasons set out in section 09.
Adam Al-Balushi
Founder, Acting CEO
Born in London to an Emirati family. Completed GCSEs at thirteen and A levels at sixteen, two years early, with an A in economics, and is currently enrolled in a Yale University economics course. The concept came from encountering WeChat while travelling in China: the observation that conversation, community and money can occupy the same place.
He holds Acting CEO deliberately, and the recruitment of an experienced regulated-payments chief executive is the first material hire the business will make. Recognising the limits of one's own experience is a requirement in a regulated industry, not a weakness.
Lars Rottweiler
Executive board member
CTO and Co-Founder of Mbanq. Previously in executive roles at Deutsche Bank, PwC, Accenture and Infosys, and has lectured at Stanford University and the University of Liechtenstein. His related-party interest is set out in section 13.
Chief executive with regulated payments experience. Independent non-executive directors. Compliance officer and MLRO. Risk lead. Chief information security officer, separate from operations. General counsel. Product leadership. None of these roles is filled, and the business is not viable until several of them are.
This section exists because a paper that only argues one side is not worth reading.
A reader who concludes from this section that Rumba is early is reading it correctly. The purpose of the current phase is to convert several of these unknowns into evidence.
Statements in section 02 about Mastercard Agent Pay, Google's Agent Payments Protocol, Visa tokenisation, x402 and Fiserv agentOS are drawn from those organisations' public announcements during 2025 and 2026. They are included as market context. We have no relationship with any of them.
This white paper is provided for general information only. It is not an offer of any financial product or service, not an invitation or inducement to invest, and not financial, legal, tax or regulatory advice.
Rumba has not launched. It is not a bank, not an e-money institution and not authorised or regulated by any financial authority. It holds no customer money. No legal entity has been incorporated to operate it, and no licensed sponsor, card issuer or safeguarding institution has been appointed. Mbanq supplies technology, not a licence.
Everything described as a product, feature, partnership, timeline or milestone is a forward-looking intention that depends on agreements, integrations, capital and regulatory approvals not yet obtained. Any of it may change materially or not happen at all. Targets in section 14 are planning assumptions, not commitments.
Reward points are a planned closed-loop feature with a fixed value. They are not tradeable, not a currency and not an investment. Their value, expiry and terms are not yet set and will be published in full before any account opens.
Third-party figures are attributed in section 19 and have not been independently verified. Company and organisation names are used descriptively and imply no partnership or endorsement. Relationships described as "in discussion" are exploratory and non-contractual.
Readers should conduct their own research and take independent professional advice before making any financial or business decision. The content may be updated without notice.