rumba

White paper

A permission engine for money that something else spends.

Rumba is a consumer wallet with an assistant that arranges things, built on a spending-rules layer the assistant cannot alter. This paper sets out the market, the architecture, the regulatory route and, deliberately, everything we have not yet proven.

Version3.0
Published30 August 2026
StatusPre-launch, unlicensed
Reading timeAbout 30 minutes

Section 01Status of this document

What Rumba is today

Rumba has not launched. It is not a bank, not an e-money institution, and not authorised or regulated by any financial authority anywhere. It holds no customer money. No account can be opened.

No legal entity has yet been incorporated to operate it. No licensed sponsor, card issuer or safeguarding institution has been appointed. No commercial partnership has been signed. Nothing described in this paper exists in production. Mbanq supplies technology, not a licence, and no arrangement with Mbanq confers regulated status.

Version 2 of this paper was a marketing document. It described an ambition as though it were a product, carried claims it could not support, and asked the reader to take a great deal on trust. This version is written for people who will check.

What changed in version 3, and why

  • The $385 billion gaming figure has been removed. It could not be sourced. Newzoo, the standard industry reference, put the global games market at $188.8 billion in its 2025 forecast and $201.6 billion on final 2025 numbers. The figure we previously used was roughly double the real one.
  • Institutional endorsements have been removed. References to the United Nations, the U.S. Navy, the U.S. Army Corps of Engineers and FEMA described a delivery partner's history, not any relationship with Rumba, and reading them otherwise was too easy.
  • Partnerships are now described by their actual status. Where a relationship is exploratory, it says "in discussion".
  • The reward model has been rebuilt. Points for peer-to-peer transfers and for holding duration are gone. Both were farmable, and a return for time held invites being read as interest.
  • The launch cohort has changed. The main account now opens at sixteen, with restrictions between sixteen and eighteen and the full account at eighteen. The Junior account for members aged thirteen to fifteen is deferred to a later release rather than launched alongside.
  • A section on what we have not proven has been added at section 18.

Commercial detail, including the raise, use of funds, unit economics and projections, is not in this document. It is in a separate confidential investor deck available on request from adam@rdbnk.com.

Section 02The problem

Software has learned to shop. It has not learned to be trusted with money, and the industry knows it.

Through 2025 and 2026 the payments industry built rails for autonomous spending. Mastercard launched Agent Pay. Google published the Agent Payments Protocol with a large partner group. Visa began tokenisation for agent-initiated purchasing. Stripe previewed machine payments. The x402 extension shipped for stablecoin settlement. Fiserv released an agentic operating system to banks.

A gap remains in the middle of all of it, and it has a name: Know Your Agent. Every serious framework converges on the same four requirements.

  • Verifiable identity. Which agent is acting, and on whose authority.
  • Auditable authority. A record of what the human actually authorised, not what the agent inferred.
  • Real-time revocation. The ability to stop it mid-flight, not at the next statement.
  • Assigned liability. A named party who carries the loss when it goes wrong.

That is a parental controls specification. The capability agentic commerce is missing is the capability a bank for young people has to build in order to exist at all.

The consumer problem underneath it

Separately, and more immediately, a specific group of people is badly served by existing accounts: young adults who move money across currencies, who transact constantly in small amounts, and who spend a meaningful part of their week on administration a competent assistant could absorb. Booking, comparing, chasing, rebooking, splitting, remembering.

Existing products solve one half or the other. Multi-currency wallets move money well and do nothing else. Assistants can plan a trip and cannot pay for it. Nobody has built the connective layer, because the connective layer is the part that is dangerous.

Section 03Market sizing

Every figure in this section is sourced, and where a number is our own estimate it is labelled as such. Figures we cannot source have been removed.

Total addressable market

The realistic long-run market is consumer current accounts and wallets for people aged 18 to 35 in the UK and EU, plus the emerging market for delegated-authority payment controls. We do not have a defensible single number for the second and will not invent one.

Serviceable market at launch

The UK launch cohort is people aged sixteen and over with genuine cross-border money movement, weighted towards students and early-career workers. The clearest measurable population inside that is international students.

MeasureFigureSource
Students enrolled at UK higher education providers, 2024/252,863,180HESA
International students in UK higher education, 2024/25685,565HESA
International students as share of total24%House of Commons Library
New international entrants, 2024/25404,555HESA

Sources: HESA, Higher Education Student Statistics UK 2024/25, published 27 January 2026. House of Commons Library briefing CBP-7976.

International student numbers fell 6.1% year on year, the second consecutive annual decline, driven largely by visa policy. We note this because it cuts against us. The cohort is real and large, but it is not growing, and a plan that assumes tailwind here would be wrong.

Obtainable market

Our own estimate, not a sourced figure: a credible pilot is 1,000 activated users in year one, and a defensible Series A case is roughly 25,000 activated users in the UK cohort. Those numbers are targets to be tested, not projections.

The gaming figure, corrected

Correcting our own claim

Earlier versions of this paper referred to a $385 billion gaming community. That figure was not sourced and we cannot substantiate it. Newzoo, the most widely cited industry source, forecast the global games market at $188.8 billion for 2025, and reported $201.6 billion on final 2025 figures after a methodology revision. Roughly half what we previously claimed.

Gaming remains a relevant cultural context for the brand and a plausible later integration. It is not a market we are sizing a business against, and console and storefront integration has been moved to long-term roadmap.

Sources: Newzoo Global Games Market Report 2025; Newzoo quarterly update reported June 2026.

Section 04Competitive landscape

Version 2 claimed no bank is built as a community and framed youth accounts as basic holding products. That was too absolute and it invited an easy rebuttal. Rumba enters a populated market and will be compared feature by feature.

ProviderMulti-currencyRewardsAssistant Enforced mandateUnder 18
RevolutYesPartialNoBasic limitsYes
MonzoPartialNoNoBasic limitsYes
StarlingPartialNoNoBasic limitsYes
WiseYesNoNoNoNo
GoHenry, Rooster MoneyNoChore-basedNoParental onlyYes
Agentic business banksPartialNoYesEmergingNo
Rumba, plannedYesMerchant-fundedYesDeterministicDeferred

Where we are genuinely weaker

  • Every named competitor holds a licence. We hold none.
  • Revolut and Monzo have distribution measured in millions and a marginal acquisition cost close to zero through referral.
  • GoHenry and the incumbent under-18 products are cheap or bundled free as a retention hook, which makes youth accounts a hard market to charge for.
  • Any of them could ship an assistant faster than we can obtain permissions.

Where the difference is real

Incumbent limits are configuration inside an app. What we are describing is a policy service that sits outside the application and outside the model, where every rule is a signed, versioned, revocable object and every decision is logged in a form that could be handed to a regulator. That is difficult to retrofit into a product where the rules live as database flags, and it is the only part of this business that is not purchasable.

Our bet is that incumbents will optimise an assistant for engagement, and that the winning product for money is optimised for provable restraint. We may be wrong about that. It is the central strategic assumption of the company and it is stated here so it can be argued with.

Section 05Launch wedge

One country, one cohort, one product. Everything else is roadmap.

Version 2 described a product for teenagers, young adults, gamers, musicians, athletes, creators, entrepreneurs and parents, across two countries, with a marketplace, a community, an education platform, credit, lounges and a future digital asset. Each of those is difficult and several are separately regulated. Attempting them together is the most likely way this fails.

DecisionChoiceReason
JurisdictionUnited KingdomOne regulator, an established e-money sponsor market, and the founder holds UK citizenship. Dubai remains a long-term market, not the launch one.
Cohort16 and overSixteen is the age at which a person can hold an account in their own name in the UK without a parent or guardian as account holder, which removes the parent-controlled product from the critical path.
ProductMulti-currency wallet, card, assistantThe smallest thing that demonstrates the thesis and can be charged for.
ModelE-money via licensed sponsorOwn authorisation is a later, separately capitalised undertaking.

The three tiers

TierAgeWhat it includesWhen
Junior13 to 15Opened and controlled by a parent or guardian. Spending limits set by the adult, no credit, no digital assets, no open marketplace or member chat.Later release
Member16 to 17Wallet, card, multi-currency, assistant and permission engine in the member's own name. Credit and digital assets switched off. Lower ceilings. Age-appropriate design applies.Launch
Full18 and overEverything above, plus eligibility for credit subject to affordability, and access to any future digital asset product if and when one is authorised.Launch

Sixteen is a meaningful line in the UK. It is the age at which a person can generally hold a payment account in their own name rather than as a beneficiary of an adult's account, which removes an entire parent-controlled product from the launch build.

Sixteen and seventeen year olds are still minors

Launching at sixteen does not remove child-protection obligations, and we will not pretend otherwise. Anyone under eighteen falls within age-appropriate design expectations. That means data minimisation beyond the adult standard, no behavioural advertising, no engagement mechanics designed to increase spending, transparent defaults set to the most protective option, and clear reporting routes.

What sixteen does remove is the parent-as-account-holder architecture, verified parental consent flows and the full safeguarding operating model that a thirteen year old requires. Those remain the reason the Junior tier is a later release.

What is still deferred

Junior accounts for members aged thirteen to fifteen. The member marketplace. In-app chat. Console and storefront integration. Lounge access. Any tradeable digital asset. Each is a separate regulated or moderation problem and none is needed to prove the core idea works.

Section 06The product at launch

CapabilityDetailStatus
Multi-currency walletHold, exchange and spend across a defined set of major currencies. The exact list depends on the sponsor and issuer.In development
Virtual cardIssued on opening, added to Apple Pay and Google PayIn development
Physical cardDelivery countries limited to those the issuer supports at launchIn development
Permission engineCategory, merchant, amount, velocity and daily controls, revocable in real timeIn development, core IP
AssistantResearch, comparison, preparation and booking within mandate. Supervised mode at pilot.In development
Calendar integrationRead and write, with explicit consent per actionIn development
Peer-to-peer transfersSaved contacts by default; new payees require approvalIn development
Age tiersFull account at 18. At 16 and 17 the same wallet, card and assistant with credit and digital assets switched off and lower ceilings.In development
Split billRequest and settle between membersPlanned after launch
Merchant rewardsMerchant-funded points. Requires a contracted merchant network which does not exist.Planned after launch
Financial educationStructured content, no live market data at launchPlanned after launch
Junior account, 13 to 15Parent-opened and parent-controlled. Requires a full safeguarding operating model.Deferred to a later release
Marketplace, chat, gaming, credit, loungesEach a separate regulated or moderation problemLong-term vision

Nothing in the right-hand column says "available". That is accurate and we would rather it read that way than imply otherwise.

Section 07The permission engine

This is the product. Everything else in this paper is a way of getting it into people's hands.

Three layers, deliberately separated

  • The assistant. Conversation, research, comparison, form filling, preparation. It can propose a payment intent. It has no write access to the ledger and no ability to authorise anything.
  • The policy engine. Deterministic, outside the model, not written in natural language and not persuadable. It evaluates every proposed action against the mandate and returns allow, require approval, or deny.
  • The regulated layer. Balance, screening, authentication and settlement, operated by the licensed partner. It is the only thing that moves money.

The mandate

A mandate is a signed, versioned object created by the customer. It specifies the funding account, permitted categories, permitted merchants, a threshold below which actions execute without interruption, a band requiring explicit approval, an absolute ceiling, and velocity caps. It can be amended or revoked instantly, and every version is retained.

BandBehaviourAuthentication
Below the auto-execute thresholdExecutes and notifies. Saved merchants and permitted categories only.None. Pre-authorised by the mandate.
Between threshold and ceilingPrepared, then stops. Nothing proceeds without the customer.Strong customer authentication
Above the ceilingDenied. The engine refuses. The assistant cannot proceed.Irrelevant. Authentication cannot lift a ceiling.
New merchant, any amountRequires approval regardless of bandStrong customer authentication

A principle we got wrong first time

An earlier version of our demonstration allowed a payment above the stated single-payment limit once the user passed Face ID and a passcode. That was incorrect and we have removed it.

Authentication proves identity. It does not grant authority. A limit that a passcode can override is not a limit, and a product that teaches customers otherwise has taught them the wrong thing about their own controls. Raising a ceiling is a separate, deliberate act performed by the customer in settings, effective going forward, never inside the flow of a purchase the assistant has just prepared.

What the engine must record

For every action: what the customer asked for, what the assistant found and when, what it proposed, which mandate version was evaluated, what the engine decided and why, what the customer approved, what authentication occurred, what was charged and to whom. Retained in a form that can be reconstructed for a dispute or a regulator.

Section 08Assistant threat model

Keeping the model away from the ledger is necessary and nowhere near sufficient. An assistant can create liability long before money moves.

ThreatWhat it looks likeControl
Prompt injectionA web page the assistant reads contains hidden text instructing it to transfer funds or disclose dataAll retrieved content treated as untrusted data, never as instruction. Payment authority sits outside the model. Merchant allowlists.
Liability before paymentReserving inventory, accepting cancellation terms, starting a merchant orderExplicit consent for any action that creates an obligation, whether or not money moves
Third-party contactMessaging a person, emailing a venue, sharing a phone numberNever without a specific instruction. The customer sees the wording before it is sent.
Calendar mutationMoving or cancelling an existing appointment to fit a planRead freely, write only with per-action consent. Never silently rearrange.
Repeat executionA retry or refresh places the same order twiceIdempotency keys on every payment intent
Ignoring refusalThe customer declines and the assistant proceeds anywayA negative instruction terminates the branch. Nothing is attempted afterwards. Tested explicitly.
Stale or invented pricesA recommendation based on a price that has changedSource and timestamp attached to every quoted figure. Re-verified before the approval sheet is shown.
Account takeoverSomeone gains the conversation channelPossessing the conversation grants no payment authority. Authentication happens in the banking environment.
AmbiguityAn instruction that could reasonably mean two thingsAsk. Where a dispute arises, escalate to a human, not to a model.

Obedience over helpfulness

For an agent that spends money, correctly obeying "no" matters more than sounding capable. An assistant that adds a reminder you declined is not being helpful, it is demonstrating that your instructions are advisory. We treat every such failure as a critical defect rather than a rough edge, including in demonstrations.

Regulated activities the assistant will not touch

Insurance distribution is regulated. An earlier demonstration offered travel insurance as a casual add-on with no provider, eligibility, exclusions or demands-and-needs process. It has been removed and will not return until counsel and a licensed partner have approved the journey. The same applies to credit, investment products and currency services beyond the scope of the sponsor's permissions.

Section 09Rewards and liability

Version 2 described points earned on peer-to-peer transfers and on how long they were held, with a fixed value that was never stated, funded from a source that was never named. Each of those is a problem and together they are a serious one.

Problem in version 2Resolution in version 3
Points on peer-to-peer transfersRemoved. Two people can cycle money between them and manufacture rewards indefinitely. It funds nothing and invites collusion.
Points for duration heldRemoved. A return for holding value over time resembles interest, which is a different regulated product and contradicts our own statement that points are not an investment.
Unstated point valueA fixed pence value will be published in the reward terms before any account opens. A reward with an undisclosed value is not a fixed-value reward.
Unnamed funding sourceMerchant-funded only. A point is a share of commission a merchant has already paid. Rumba never issues a point funded from its own margin.
Unlimited life24-month expiry from issue, disclosed at the point of earning.
Breakage donated to charityUnredeemed value is a liability on our balance sheet, not a windfall. The sustainability allocation is funded from net revenue as a defined line, not from customers' unspent rewards.

Why this matters more than it sounds

A reward programme is a promise to hand over value later. Every unredeemed point is a debt. Programmes that issue points faster than the commission funding them arrives are borrowing from their own future, and the failure shows up as devaluation, which lands on the customers who trusted the programme most. Constraining issuance to earned commission means we cannot run away from ourselves.

Anti-gaming controls

  • Earning limited to card spend at contracted merchants. No earning on transfers, top-ups, cash or currency exchange.
  • Points issued after settlement, not authorisation, and clawed back on refund or chargeback.
  • Per-customer and per-merchant velocity caps.
  • Redemption floor to prevent nuisance-value churn.
  • Full terms published before launch, changes notified in advance, never retrospective.

No merchant network is contracted. Building it is the main commercial task before launch, and until it exists the reward programme cannot operate.

Section 10Security architecture

Principles

  • The model is never trusted. It cannot write to the ledger, amend a mandate, or authorise a payment. Compromising it should yield an unhelpful assistant, not a loss.
  • Deny by default. Categories, merchants and payees are allowlisted. Anything unrecognised stops and asks.
  • Separation of duties. Proposing, authorising and executing are three different systems.
  • Everything is logged. An action that cannot be reconstructed afterwards should not have been possible.
  • Revocation is instant. A customer can suspend all assistant authority immediately, from anywhere in the app.

Current public site

The website is a static build with no database, no login and no payment processing. It carries HTTPS, a content security policy, a referrer policy, framing protection and no third-party analytics or advertising. A responsible disclosure process is published at rdbnk.com/legal.html and in security.txt.

Known gaps, being addressed

  • Transport security, content type and permissions headers are not yet set at the server, only where meta tags allow.
  • DNSSEC and CAA records are not yet published.
  • DMARC is not yet configured and SPF uses a soft-fail policy.
  • Typefaces are served by a third party, which discloses visitor network data. Self-hosting is planned.

Independent penetration testing and a formal threat assessment will be completed before any regulated service launches, not after.

Section 11Regulatory position

Rumba is unauthorised and carries out no regulated activity. This section describes how that changes, and what has to be true before it does.

QuestionAnswer today
Operating legal entityNot yet incorporated
Company number and registered officeNone
Regulatory authorisationNone, in any jurisdiction
Launch jurisdictionUnited Kingdom, intended
Licensed sponsorNot appointed. In scope for the current phase.
Card issuer and BIN sponsorNot appointed
Safeguarding institutionNot appointed
Customer money protectionE-money safeguarding, not FSCS deposit protection. To be disclosed plainly before any customer holds a balance.
Technology supplierMbanq, in discussion. Technology only, not a licence.
Regulatory counselNot yet appointed. Perimeter memo is the first legal instruction.
Complaints and dispute routeTo be published with the sponsor's process before launch

The route

  1. Phase one, agent or distributor of a licensed e-money institution. The sponsor holds the permissions, issues the e-money and safeguards customer funds. Rumba builds the experience and the permission engine. This is the phase currently being funded.
  2. Phase two, own authorisation. Applying in our own right, separately capitalised, and not funded by phase one. Presenting these as a single step would misrepresent both the cost and the timeline.
  3. Phase three, expansion. Additional jurisdictions and the Junior tier, each with its own approval and its own safeguarding model.

Commitments we are binding ourselves to

  • No customer money will be held until a licensed sponsor is appointed and safeguarding is in place.
  • Protection arrangements will be described accurately. E-money safeguarding is not deposit protection and we will never blur the two.
  • No tradeable digital asset will be offered before banking authorisation, and never from the entity holding customer money.
  • Members under eighteen will have no access to credit or to tradeable or speculative products at any stage.
  • Financial promotions will be approved by an authorised person before publication once we are within the perimeter.
  • Where a relationship is exploratory we will call it exploratory.

Section 12Data protection and young people

An assistant of this kind touches unusually sensitive material: voice, calendar, contacts, location, purchase history and inferred behaviour. That demands more care than a normal current account, not less.

  • Purpose limitation. Data gathered to complete a task is used for that task. It is not repurposed into advertising or profiling.
  • No training on customer data. Conversations, transactions and calendar contents will not be used to train models, by us or by a supplier. This will be contractual, not aspirational.
  • Granular consent. Calendar, contacts and location are separate permissions, each refusable, each revocable, and the product remains usable without them.
  • Voice. Where browser or device speech recognition is used, the customer is told plainly that audio may reach the browser or device vendor. Current disclosure is at legal.html.
  • Retention. Action logs are retained as long as regulation requires for disputes and audit, and no longer. Conversational content is retained on a shorter schedule.
  • Export and deletion. Available on request, subject only to records we are legally obliged to keep.

Members under eighteen

Because the account opens at sixteen, some members are minors from day one. The following applies to every member under eighteen and is part of the launch build, not a later addition:

  • Age assurance proportionate to the risk of the product, at onboarding.
  • Defaults set to the most protective option, and changing them is a deliberate act.
  • No behavioural advertising and no profiling for marketing.
  • No engagement mechanics designed to increase spending or session time.
  • Data collection minimised beyond the adult standard, with location and contacts off by default.
  • Credit and any digital asset product unavailable and not marketed.
  • Clear, obvious reporting and support routes, and staff trained to recognise a safeguarding concern.

The Junior tier, later

For members aged thirteen to fifteen the requirements go further: the parent or guardian is the account holder, consent must be verified rather than asserted, and a full safeguarding operating model with trained staff and escalation is needed. None of that exists today, which is why the Junior tier is a later release rather than part of the launch.

Section 13Governance

Declared related-party interest

Lars Rottweiler is CTO and Co-Founder of Mbanq, the proposed technology supplier, and sits on Rumba's executive board. He is recused from board approval of any commercial terms involving Mbanq.

The audit of this project correctly noted that recusal is meaningless without someone independent to decide instead. No Mbanq contract will be executed until at least two independent directors are appointed and have approved the terms. That is a commitment, not an intention.

Current state, stated plainly

  • One founder acting as Acting CEO, and one executive board member with a declared conflict.
  • No independent directors. No compliance officer, MLRO, risk lead, general counsel or CISO.
  • No audit or risk committee, because there is no entity to constitute them in.

Combining operations and cyber security in a single COO role, as version 2 proposed, was a mistake and has been separated. A regulated payments business needs an accountable security owner distinct from the person running operations.

Priorities, in order

  1. Incorporate, and appoint regulatory counsel.
  2. Recruit an experienced regulated-payments chief executive. The founder holds Acting CEO precisely so this is not an awkward conversation later.
  3. Appoint independent directors, before any related-party contract.
  4. Appoint compliance and MLRO capability, part-time initially.
  5. Separate security accountability from operations.

Section 14Roadmap and dependencies

Months are from the close of the current funding phase. Each milestone lists what must be true first, because a roadmap without dependencies is a wish list.

MilestoneDepends onTarget
Entity incorporated, counsel engaged, perimeter memo deliveredFundingMonth 3
Regulated payments CEO appointedFunding, entityMonth 3
Sponsor and issuer term sheets signedPerimeter memo, entity, credible leadershipMonth 6
Permission engine v1 in testEngineering hiresMonth 6
Independent directors appointedEntity, networkMonth 7
Core integration, KYC, AML, fraud vendors live in testSponsor contract signedMonth 9
Merchant reward network, first cohort contractedDemonstrable user base or credible launch dateMonth 10
Closed pilot, 1,000 users, assistant supervisedAll of the above, penetration test passedMonth 12
Public launch, one marketPilot evidence, approved promotions, complaints process liveMonth 18
Junior tier, 13 to 15Safeguarding programme, verified parental consent, proven engineBeyond month 18
Own authorisationTrading history, capital, separate raiseNot scheduled

Month six is a stop point. If no sponsor term sheet is signed by then, the correct decision is to stop and return remaining capital rather than build a product that cannot legally operate.

Section 15Risk register

RiskSeverityMitigation
No sponsor will take an unproven teamFatalMonth six is a hard gate. Experienced CEO hired first specifically to make us sponsorable.
Prompt injection causes a lossFatalModel has no ledger access. Deterministic engine outside it. Allowlists, idempotency, hard ceilings.
Assistant creates non-financial liabilityHighExplicit consent for anything creating an obligation, contacting a person or altering a calendar.
Founder inexperience in a regulated sectorHighActing CEO by design. Regulated CEO is the first and largest hire.
Related-party conflict with MbanqHighDeclared publicly. No contract before independent directors approve it.
No merchant network, so no rewardsHighLaunch proposition must stand on the wallet and assistant alone. Rewards are additive, not load-bearing.
Incumbent ships an assistant firstMediumAccepted. We compete on enforced restraint and auditability, not novelty.
Cohort shrinking, international student numbers fallingMediumAcknowledged in section 03. Wedge is not dependent on growth in that population.
Assistant running cost scales with engagementMediumDeterministic flows for common intents. Model invoked only on free text. Per-customer ceiling.
Reputational damage from a demo mistaken for a productMediumPersistent labelling. Every claim status-marked. This section exists.
Rewards liability outruns fundingMediumMerchant-funded only, issued post-settlement, 24-month expiry, no farmable routes.

Section 16Sustainability

Rumba intends to direct a defined portion of net revenue to clean water work in Ghana. The founder has supported causes in West Africa since childhood and has met senior figures there who are supportive of the initiative.

Those are relationships and encouragement. They are not funding commitments, formal endorsements or delivery agreements, and version 2 of this paper allowed them to read as more than they were.

The context is real

Illegal small-scale mining in Ghana, known locally as galamsey, has polluted major water bodies and taken agricultural land, and the Water Research Institute has warned about the consequences for Ghana's water supply. That problem does not depend on us for its seriousness.

What is not settled

  • The named delivery partner and the due diligence performed on them.
  • The exact allocation formula, expressed as a percentage of a defined revenue line.
  • Governance: who authorises payments, who verifies delivery, who audits.
  • Measurable outcomes, and how they are reported.

Until those are agreed we will describe this as an intention. The allocation will be funded from net revenue as a defined cost line, not from unredeemed customer rewards, for the reasons set out in section 09.

Section 17Team

AA

Adam Al-Balushi

Founder, Acting CEO

Born in London to an Emirati family. Completed GCSEs at thirteen and A levels at sixteen, two years early, with an A in economics, and is currently enrolled in a Yale University economics course. The concept came from encountering WeChat while travelling in China: the observation that conversation, community and money can occupy the same place.

He holds Acting CEO deliberately, and the recruitment of an experienced regulated-payments chief executive is the first material hire the business will make. Recognising the limits of one's own experience is a requirement in a regulated industry, not a weakness.

LR

Lars Rottweiler

Executive board member

CTO and Co-Founder of Mbanq. Previously in executive roles at Deutsche Bank, PwC, Accenture and Infosys, and has lectured at Stanford University and the University of Liechtenstein. His related-party interest is set out in section 13.

Vacant, and material

Chief executive with regulated payments experience. Independent non-executive directors. Compliance officer and MLRO. Risk lead. Chief information security officer, separate from operations. General counsel. Product leadership. None of these roles is filled, and the business is not viable until several of them are.

Section 18What we have not proven

This section exists because a paper that only argues one side is not worth reading.

  • That anyone will switch. We have conducted no structured customer research. Zero interviews with the launch cohort. We do not know whether the assistant is a reason to change accounts or merely a pleasant feature.
  • That anyone will pay. Willingness to pay a monthly subscription for an assistant is assumed, not tested.
  • That a sponsor will work with us. No conversation has reached term sheet.
  • That the engine is buildable to the standard described. It is not novel computer science, but it is unbuilt.
  • That the assistant is economical. Inference cost per active customer is our least certain assumption and rises with the engagement we are trying to create.
  • That merchants will fund rewards. Merchant-funded rewards require negotiating leverage that a pre-launch business does not have.
  • That incumbents will move slowly. The core strategic bet, stated in section 04, and entirely arguable.
  • That the brand works. No testing with the target cohort has been done.

A reader who concludes from this section that Rumba is early is reading it correctly. The purpose of the current phase is to convert several of these unknowns into evidence.

Section 19References

  • HESA, Higher Education Student Statistics: UK, 2024/25, published 27 January 2026 - hesa.ac.uk
  • HESA, Where students come from and go to study, 2024/25 - hesa.ac.uk
  • House of Commons Library, International students in UK higher education, briefing CBP-7976 - commonslibrary.parliament.uk
  • British Council, New data releases from UCAS and HESA, February 2026 - britishcouncil.org
  • Newzoo, Global Games Market Report 2025, $188.8bn forecast, and the June 2026 quarterly update reporting $201.6bn for 2025 - reported at gamesbeat.com
  • Mbanq, banking-as-a-service platform - mbanq.com
  • HUG Recruitment, preferred talent partner - hugrecruitment.com
  • Rumba privacy, terms and security disclosures - rdbnk.com/legal.html

Statements in section 02 about Mastercard Agent Pay, Google's Agent Payments Protocol, Visa tokenisation, x402 and Fiserv agentOS are drawn from those organisations' public announcements during 2025 and 2026. They are included as market context. We have no relationship with any of them.

Section 20Disclaimer

This white paper is provided for general information only. It is not an offer of any financial product or service, not an invitation or inducement to invest, and not financial, legal, tax or regulatory advice.

Rumba has not launched. It is not a bank, not an e-money institution and not authorised or regulated by any financial authority. It holds no customer money. No legal entity has been incorporated to operate it, and no licensed sponsor, card issuer or safeguarding institution has been appointed. Mbanq supplies technology, not a licence.

Everything described as a product, feature, partnership, timeline or milestone is a forward-looking intention that depends on agreements, integrations, capital and regulatory approvals not yet obtained. Any of it may change materially or not happen at all. Targets in section 14 are planning assumptions, not commitments.

Reward points are a planned closed-loop feature with a fixed value. They are not tradeable, not a currency and not an investment. Their value, expiry and terms are not yet set and will be published in full before any account opens.

Third-party figures are attributed in section 19 and have not been independently verified. Company and organisation names are used descriptively and imply no partnership or endorsement. Relationships described as "in discussion" are exploratory and non-contractual.

Readers should conduct their own research and take independent professional advice before making any financial or business decision. The content may be updated without notice.

Rumba White Paper v3.0 · 30 August 2026 · rdbnk.com Join the waitlist